Bill Hope Chases Gold

 

Womens ARU Sevens

On the 9th August 2016 the Aussie Women’s Rugby Sevens made history after winning the first ever Olympic Gold in the sport.

 

After the game, TAB posted Bill Hope's illustration of the team on their TAB’s Facebook page which clocked over 70,000 likes, 3000 shares and reached 1.7 million people.

The image is one of a string successful illustrations that TAB have been using in their social campaigns. TAB’s savvy social media team have been using illustration to drive eyes onto the brand with amazing results.

Ryan Lepore from TAB shares about working with Bill Hope and the Drawing Book Studios team -  

“They have delivered some amazing results for us. The team get back you super efficiently and the turnaround from a blank canvas to an amazing illustration is seamless.

Working during the Olympics has been a high pressured environment. Bill has delivered illustrations in a matter of hours which has led to one of our most successful and highly engaged Facebook posts of the year!"

 

 

Bill Hope has been working with TAB on sporting illustrations for the past couple of years. He shared his thoughts on using illustration in social media, “Illustration is fast and responsive. It gives you an edge where you can capture something before it’s happened. You also have a direct communication with an audience with the rare opportunity to get an immediate response from people.” 

In an environment where being first is key and highly relevant content is a necessity, illustration is the perfect medium to tell engaging stories fast. 
 

Bill's illustration of Usain Bolt’s 3rd gold in a row received over 38,000 likes, 1,100 shares and has reached 1.1 million people: 

The greatest of all time! Bolt wins three gold in a row to make history... ⚡️ -  August 15, 2016

The greatest of all time! Bolt wins three gold in a row to make history... ⚡️ -  August 15, 2016

His illustration of Kyle Chalmers' gold had 13,000 likes with 370,000 people reached: 

He's done it!!! Chalmers storms home to win the 100m Freestyle Gold! - August 11, 2016

He's done it!!! Chalmers storms home to win the 100m Freestyle Gold! - August 11, 2016

 

Here’s a snapshot of the stats:

Aussie Women's Rugby 7s – 70,000+ likes 3,000 shares with 1.7 million people reached

Aussie Swimmers, Kyle Chalmers & Cameron McEvoy – 13,000 likes 370,000 people reached

Michael Phelps wins 23rd gold – just under 5,000 likes and just under 300,000 people reached

Usain Bolt wins three gold in a row  – 38,000+ likes, 1,100 shares and 1.1 million people reached

 

Follow TAB's facebook for more coverage of the Olympics. 

Check out more of Bill Hope's work with TAB in the gallery: