The Drawing Book // Latest Campaigns & News
May 4, 2009
Whybin TBWA Singapore came up with a fantastic campaign for Sony, in fact it has been one of our favourite campaigns briefed in this year. The proposition was based around Sony products being so far advanced that people ahead of their time couldn't resist them. This was executed by a series of illustrations that depicted people doing things well ahead of their time in a style that has become synonomous with bold "stand-up-and-be- noticed" advertising imagery.
In the two images below you'll see a woman proposing to her man, note the engagement ring slipped into her glass and the second shows a women getting dressed with two young men looking very pleased with themselves reflected in her looking glass. These two brilliant illustartions were created 2 months ago by Gerad Taylor.
We have placed them next to the pencils that preceded the final art to reinforce the benefit of creating an original image to match your idea as closely as possible. As you can see from the pencils they are an extremely accurate ndication of the final outcome and that's how we make sure an original image created specifically for your idea will give the most powerful impression the way you intended it from he start.
Click here, or on any image below to see more of Gerad's work >>
