The Drawing Book // Latest Campaigns & News
January 20, 2009
Otto Schmidinger is well known as Drawing Book's superfish. The Ian Thorpe of illustration. This campaign commissioned by BMF on behalf of P&O literally put Otto in his element, water.
The commission was to create a HUGE mural style poster of P&O's flagship fleet. To balance realism with aggrandir in order to depict the pride of P&O with credibility as well as impact. This is where Otto's talent for creating hyper real posterized images came to the fore.
Lastly the setting had to be ideallic and relaxed. That way not only did each ship in the fleet tower above the viewer but the viewer's perception was whisked away to a tropical island.
We are proud to say Otto nailed this brief. If you'd like to see more of Otto's work simply click on either image below.
