The Drawing Book // Latest Campaigns & News
August 22, 2008
Russell Tate Adds Character to Greens
Russell Loves the challenge of injecting personality into a brand via a character or mascot. So when Mark Poulier from George Patterson Y&R came up with the idea of having several little veggie characters help introduce Latina's pasta range to kids Russell was thrilled and got straight into pencilling up the little guys.
If you look down at the second image below you'll meet Charlotte Tate. Russell enlisted the help of his daughter Charlotte to make sure that every nuance was preapproved by his daughter who kept him on track with kids. Luckily Mark upheld the final say in the finished result as if Charlotte had it her way every character would have been pink regardless of the vegetable they were representing.
Click on the images below or here to meet other characters created by Russell Tate>>
