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The Drawing Book

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The Drawing Book // Latest Campaigns & News

May, 2008

Congratulations to Chad Mackenzie from the Furnace for getting through Research

This month The Furnace launched a TV campaign for Rabo bank that sympathises with those unfortunate souls who're swimming in cash.

The campaign is titled Affluents Anonymous and so far includes TV, outdoor and press.

The first 3 images below are storyboard frames for the TV drawn by Rob Coady, whilst the 4th illustration is Rob's outdoor layout for the campaign.

Rabo TVC 1

 

Rabo TVC 2

 

Rabo TVC 3

Rabo Adshell