The Drawing Book // Latest Campaigns & News
June 24, 2008
TVC and Storyboard comparison
Now thanks to Xtreme Information's meticulous archives we can show you our storyboard artists work next to the actual TVC as soon as the actual campaign has gone live to air. Hopefully this will help more people see what great work our storyboarders are capable of because up until now too often the talent of the storyboarders has been invisible to most people.
This week we feature Rob Coady's storyboards and a recent Smiths campaign.
click to see Rob's storyboards and stills from the TVC in a side by side comparison. »
June 12, 2008
Otto and Christer take illustration off the printed page
www.treepeople.co.nz is a new website for Genesis Energy created by Lowe and Rivet in Sydney. It's an online community, specifically for children, to help visualise and reward efforts against climate change.
Drawing Book Photorealists, Otto and Christer illustrated all the trees, animals and backgrounds. Each tree had to be illustrated through several stages of maturity in order to give the site its interactivity via each member's tree growth. The yser enthusiasm has been reflected in the membership figures: in just the first 3 weeks since launch, 6,000 trees have been adopted and over 25,000 pledges made to the cause. And from an executional design point of view Adobe has recognised it on this very day as its site of the day. Click the image to the left to visit the site.
June 10, 2008
Kantor and Holliday, a couple of characters
We are extremely grateful to Leo Burnett for putting so much character into AAPT's advertising, specifically Art Director Kieran Antill.
May 31, 2008
Rob Coady helps another campaign go to air
We love it when we see great ideas on the TV. Especially when what went to air is so close to what we were briefed to draw. That's when we know that we helped the Art Director's idea survive research.
May 29, 2008
6 Million Dollar Illustrator
A fortnight ago illustrator Russell Tate ran the half marathon.
Breaking the stereotype that illustrators stay locked in the dark room of their studio Russell completed the entire 22 km course in a time of 2hrs and 4 seconds. Just look at the photo, not only has he broken the stereotype, but he did it with a smile. In fact he looks much happier than his portrait he displayed on the singlet he specifically designed for the day.He has since said though that he has been relieved to have been kept busy since the race on one of our largest campaign commissions as it has given his legs a much needed rest from pounding the pavement. Stay tuned in a month to see this campaign when it's posted here.
May 15, 2008
TAB promotes Euro 2008 with Christer Eriksson
This month will see TAB venues adorned with Christer Eriksson's incredible Towers image.
Art Director Dean Mortenson briefed us to execute an image that portrayed the massive hype and popularity of the event by depicting a Euro game played on the largest scale imaginable.
May 7, 2008
Taking samples of artists' work off the website for presentations
To clients presenting illustrator samples from the website to clients. The easiest way to take work from our new site is through screen grabs. Just open up the image you like from the thumbnail and follow these steps for either mac or PC.
For Mac users just hold down: Command + Shift + 4 Then, click and hold with your mouse and select the area of the image and release. The image will be instantly saved onto your desktop. For PC users press keys: Alt + Print Screen This will take a screenshot of the currently selected window, not the entire screen like the normal screenshot function. This allows you to target that specific window that you have open and nothing else. No more cropping those screenshots to grab the content you were after. The image will be instantly saved in your clipboard file or on the desktop.
April 19, 2008
It used to be the way that Christer, Gerad, Otto and Chris were known to only have ink in their veins, but long before today they embraced the digital age. In their May issue Australian Creative talks to our photo-realistic illustrators who have taken this pixel injection and are now taking on the kinds of briefs previously reserved for retouchers. Check your local newsagent for the double page spread.
Mar 26, 2008
The first time the imaginations of Drawing Book, Red Box and Song Zu were let loose they ran to Mexico resulting in a bloody bedlam that left one man and his big bazooka standing.
From Mexico he fled to Germany for the plentiful porn and large lagers. What he didn’t expect was a crazed granny on a snail and a new born nazi to take him on. Watch it then vote for who goes free next time.
Mar 18, 2008
Deadline Drawn Brochure
By now all of you should have received Deadlines Drawn. A 10 page brochure of our proudest campaigns over the last three months with pencils and final art displayed side by side below the time taken for each stage.
If you didn’t received yours then let us know before the next one.