Fuze Ice Tea with Gina Kiel
Surprising Fusions. Deliciously Good.
Ogilvy Sydney came to us with a brief to launch the new Fuze Ice Tea as the newest member of the Coke family, they were after an artist that could merge a variety of mediums into one cohesive artwork.
With Gina Kiel's latest collage work in mind we thought she could bring something refreshingly seductive to the table.
The challenge was to create visuals that could work with the TV Commercial...that was not yet created.
We are happy to see the commercial is beautiful, weird and wonderful...just like the visuals Gina created.
Big thanks to Frantz Kantor for modelling the fruit and liquid in 3D.
Gina explored many layouts, colour and line variations before we settled on the final work.
Our ballerina was beautifully photographed by Charles Howells.
Below are the final artworks print ready!